China's sanitary ware industry from price competition to include “quality competition, service competition, brand culture competition,” including the comprehensive strength of the competition, there are many brands gradually eliminated by the market, there are more emerging Chinese brands stand out.

 With the continuous development of the sanitary ware industry, enterprises are no longer satisfied with the unchanging development, began to combine the characteristics of the times, to open up new roads and development methods.

 After rapid development in recent years, China has become the world's largest producer and consumer of sanitary ware products. At present, China's sanitary ceramics production is concentrated in central China, South China, North China, Central China and Southwest China, with a large production scale in Central China, followed by South China, Southwest China, less production. So, what is the future market situation of the sanitary ware industry?

 In the environment of slowing economic growth and increasing environmental protection rectification in 2019, the output of sanitary ceramics enterprises above the national scale continued to grow. From the data collected by the relevant state departments, in December 2019, the national production of sanitary ceramics was 18,510,700 pieces, an increase of 3.58% over the same month in 2018; from January to December 2019, the cumulative national production of sanitary ceramics was 21,955,680,000 pieces, a year-on-year increase in 2018 of 6.27%.

 The consumer market changes a thousand times a day, new things, new trends, new wind mouths are always emerging, just look at the recent years, there have been consumption upgrading, new retail, and even new consumption and many other new terms. Sanitary ware industry, these years, intelligent, customized, whole installation, assembly, etc. is also hot. Various enterprises are in anticipation, chasing the wind mouth, betting on the new track.

 In order to maintain growth, sanitary ware enterprises in the past practice is to find a “bend”, to achieve the bend. But in the face of the future market situation, both large and small enterprises, have begun to set up a different runway for their own, change lanes to restart, and even more than a few runways, expecting to run on each track are running out of results.

 China is already the world's largest producer and consumer of building materials. The output of major building materials, such as cement, flat glass, building sanitary ceramics, stone and wall materials, has ranked first in the world for many years. At the same time, the quality of building materials continues to improve, energy and raw material consumption declines year by year, a variety of new building materials continue to emerge, building materials products continue to upgrade. “Eleventh Five-Year Plan” plan infrastructure investment has been chess to the middle plate, highways, railroads and other infrastructure construction investment in the outbreak of growth and the steady growth of investment in general civil construction, so that the construction industry is in the upward boom stage. At the same time, in the construction of energy-saving society and the country to strengthen the independent innovation capacity of the background, energy saving and technological innovation theme will be the development of the industry hotspot.

 The manufacturing scale and the number of enterprises in China's sanitary ware industry are among the world's largest, and the products are sold all over the world. However, China has not formed an internationally competitive sanitary ware brand, the vast majority of enterprise products and services are still in the stage of domestic competition.

 Now the sanitary ware industry is good to do? In recent years, liling, hunan, guangdong chaozhou, guangxi beiliu, hebei tangshan and fujian dehua, etc. as the representative of the rapid development of daily-use ceramics production area, new production capacity expanding year by year, each formed a distinctive industrial clusters. In addition, China's daily-use ceramics industry produces a large number of enterprises, and mainly small and medium-sized enterprises, industry concentration is low, the degree of marketization is high, the competition is more intense, the form of competition is mainly manifested in the price of the product competition, while the medium and high-end market is mainly through the brand, design and quality competition.

 At present, the development of intelligent sanitary ware category has also been presented as “multiple hegemony” situation, how to avoid homogenization? In terms of the current sanitary ware market, market participants said, “Do not just bury your head and pull the car, do not look up and see the road.” Sanitary ware industry and decoration industry all-inclusive, cross-border, is no longer simply sell a single product, more is able to provide consumers with intelligent sanitary ware one-stop solution. Throughout the entire sanitary ware market, there are sufficient red sea market, there are also full of opportunities in the blue sea market, a new generation of consumer groups also pay more attention to the choice of independent research and development of innovative products as well as to be able to provide professional refinement of the service brand.